By HowFashion Blog Correspondent Jeremy Cheng
Nowadays, there are increasing numbers of youngsters who use their phone to watch short videos. Therefore, Musical.ly was produced.
Musical.ly provides a chance for people who like to perform and pay nothing to do it.
In September 2016, TikTok was produced, an app which also makes short videos for social media.
TikTok users are able to choose music, take video, and produce their own video. This app was released on the Android App Store and the Apple App Store.
Since video recording technology was produced, the most popular type of short video in the whole world is MV (music video), and it is the most difficult type of short video to produce of all the short videos.
A music video is the most difficult type of short video to film. The majority of people can’t make their own music, and they have to borrow others, pretending to act and sing or play music anytime, anywhere.
Dubsmash performance solved this problem using audio, music, and script. Users only need to act, and each video is no longer than 15 seconds. It lowers the difficulty of making a video, increasing the fun of content; thus, they are easier to spread.
(An Example of Dubsmash use) http://v.douyin.com/dVoKgQ/
There are two ways to film a short video. The first one is TikTok, which provides everything that users need, and the second is for users to make their own music, script, and video.
Dubsmash is PGC (Professionally-generated Content) music combined with UGC (User-generated Content) video.
TikTok is also a social media app. Users can share their daily life on TikTok, and at the same time people can make more friends and learn different anecdotes from them.
(Examples) http://v.douyin.com/dVt6jY/
Users can edit their video speed and special effects (slow-motion, repeating, flashing, reversing), which not only makes it seem like they are the one singing but also makes it a more creative video.
However, note, from March 1st to March 31st, 2018, there were 27,231 videos, 8,921 songs, and 15,234 accounts banned because of copyright infringement.
Why did TikTok become popular?
“Populars” effect is the one most important key that makes TikTok popular.
In mid-March, TikTok became well known. Many people think that TikTok invites influencers to advertise their application.
On March 13, a famous comedian published an article with the TikTok Logo, and after the day he posted, the numbers of views increased rapidly.
Content operating is the foundation of appeal with users.
With content operating, TikTok has created a special algorithm that can distribute views to everyone, which means if a normal person does not have fans, one can have many fans if one films a good video. Therefore, there has been an increasing number of people who are willing to join TikTok and use it.
Stephanie, a fellow student, had taken a vlog and uploaded it to TikTok. She got 40k views and 1.5k likes.
TikTok operators are good at combining real-time hot spots and change it to what teenagers like. For instance, teenagers were interested in ThugLife, a famous trend of wearing sunglasses with a big gold chain, which appeals to many young adults.
TikTok, on average, gets 6 billion hits daily!!!
Why are so many people addicted to TikTok?
According to Sensor Tower, TikTok was downloaded 35 million times in August 2018!!
Some people would claim short videos are boring, while others would claim the short videos of TikTok make people want to keep watching more videos. People think that the next video will be more interesting, and because of this belief it acquires 6 billions daily hits!
Editor: AJ Patencio